Online partnerships includes affiliate marketing (commission-based referral), co-branding and sponsorship.
Different forms of partnerships include link building, affiliate marketing, aggregators such as price comparison sites and co-branding.
Affiliate marketing is a ‘pay-per-performance’ method. It’s a commision-based arrangement where the merchant pays when they make the sale or get a lead.
Main advantages are: SERPs visibility, responsiveness to marketplace changes. Disadvantages: profts are limited, brand reputation is at risk.