Online partnerships includes affiliate marketing (commission-based referral), co-branding and sponsorship.
Different forms of partnerships include link building, affiliate marketing, aggregators such as price comparison sites and co-branding.
Affiliate marketing is a ‘pay-per-performance’ method. It’s a commision-based arrangement where the merchant pays when they make the sale or get a lead.
Main advantages are: SERPs visibility, responsiveness to marketplace changes. Disadvantages: profts are limited, brand reputation is at risk.
We will review how affiliate networks can be used to improve the results from affiliate marketing and the main controls on affiliate marketing.
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