Search engine optimisation (SEO) improves positioning in the natural listings.
Search engines offer an opportunity to get products or services in front of online prospects at the exact moment they’re looking for them.
Why SEO is good for you? It is a significant traffic driver, highly targeted, potentially low-cost visitors and dynamic.
Technology harnessed to create the natural listings involves these main processes: crawling, indexing, ranking or scoring, query request and result serving.
Factors include matching between web page copy and the key phrases searched, and links into the page (inbound or backlinks).
Your site has to crawlable, your content has to be good (page titles, keyword use etc) and you need quality, relevant inbound links.
The key success of search engine marketing is achieving keyphrase (keyword phrase) relevance since this is what the search engines strive for.
Each link to a page is a vote of confidence. The more links that point to an individual page, the higher the collective vote of confidence.
Get tips to boost external links. Identify and create popular content and services, identify potential partner sites and contact them.
The most important principle is to include key phrases used for searchers within the anchor text of a hyperlink to point to relevant content.
Generate truly valuable content that other sites will want to link to, let people know your site is the best out there and create your own blog.
How to submit your site for search engines? Most existing companies will be automatically included in search, but it's not the same for new companies.
What are potential reasons for not gaining complete index inclusion? How can companies check the index inclusion?
What does on-page optimisation include? Occurrences of search terms in body copy, alternative image text and document meta-data.
While all of the factors that apply to regular SEO also impact local SEO, local comes with a few unique elements.
Less ethical practitioners attempt to exploit every loophole they can find in order to 'game' the engines, increase their rankings and drive traffic.
If you want to fast-track traffic to your site, then bringing in a professional search marketing consultancy can pay real dividends.
Universal search is a term coined by Google to describe a fundamental change in the way it presents its web search results.