Pay-per-click (PPC) marketing features a company in the sponsored listings of a search engine or on the display network.
A relevant text ad with a link to a company page is displayed when the user of a search engine type in a specific phrase.
The search engines take relative click-through rates of the ads dependent on their position into account when ranking the sponsored links.
What are PPC advantages? First, advertiser is not paying for the ad to be displayed. Also, PPC advertising is highly targeted.
Search engines have made setting up PPC campaigns really easy. There are plenty of tools to help you establish, monitor, optimise your campaign.
Find out the 10 top tips form paid marketing success. First, define your goals and objectives before you start any paid search campaigns.